Creating Relevant Content to Engage the Audience and Spread the Power of Your Ideas. You’ve got great ideas, but sometimes it’s hard to capture them effectively (or quickly) and convey them in a way that engages your audience. In this session, we review an easy-to-use strategy to capture the most valuable details, meet your audience’s information needs, and create strong calls to action. You complete the strategy for your own idea or topic, and use it to generate a short draft.
This session will be led by Margot Carmichael Lester, a communications strategist and journalist. She consults with executives, boards and organizations (such as The Recording Academy and Tufts University Medical Centers) and executives on community and public relations, advocacy and social responsibility, crisis communications, and staffing and capacity-building. She also owns The Word Factory, a content studio that produces brand journalism and content marketing for global companies like Staples, Philips Healthcare and Mimecast. Margothas served on the Orange County Human Relations Council, the Carrboro Local Living Economy Task Force, and The Chapel Hill-Carrboro Chamber of Commerce Board of Directors (she also chaired its Economic Development & Public Policy Committee). A native of southern Orange County, she’s a graduate of both Chapel Hill High School and The University of North Carolina at Chapel Hill. Margot is married to national education advocate and learning strategist, Steve Peha.